The sales of broadcasting rights for the IAAF World Athletics Series of which the World Championships is the pinnacle, are brokered by Dentsu, the IAAF Commercial Partner for media rights outside Europe and Africa, and IEC in Sports, the IAAF Media Agency for Europe and Africa.
A number of last minute deals have been finalised for Daegu 2011 consolidating an already good portfolio of TV deals concluded around the world in recent months.
In Russia, IEC in Sports, have finalised a deal with the public broadcaster Rossija for the IAAF World Championships, Daegu 2011, with at least all evening sessions being shown live.
The conclusion of this agreement is of course excellent news given Russia’s illustrious history in our sport, a Member Federation who in the last decade has finished second on the overall medal and placing table in the last three World Championships and were the first country in terms of their tally in Edmonton 2001 and Paris 2003. Given that Moscow will be the hosts of the 2013 edition it is expected that a more comprehensive package will be concluded in the future.
In other last minute moves a deal with RUV, the public broadcaster in the territory of Iceland, has been confirmed for Daegu 2011, while following the conclusion of an extensive deal with newly launched channel SPTV in Croatia, a second agreement in this territory with public broadcaster HRT has also been finalised in time for Daegu.
IEC in Sports is actively working around the clock to ensure that TV sales for the WCH 2011 are maximised, while outside Europe and Africa, Dentsu’s highlights package with the Asia-Pacific Broadcasting Union, when combined with the individual agreements in each territory, ensures blanket coverage beyond Europe and Africa.
“With this last array of deals I am very pleased to note it can be said that individual deals have been attained in close to 30 territories in Europe including virtually all key territories,” confirmed President Diack. “In addition, their previously announced deal with Eurosport guarantees Pan-European coverage, while Dentsu have already confirmed virtually every single territory outside Europe and Africa.”