For the first four days of the championships, the athlete pictured on the cover of the daily programme has failed to live up to expectations - some more spectaculars than others.
On the first day, the daily programme distributed at the Daegu Stadium had pictures of the Olympic and world pole vault champion, Steve Hooker.
Incidentally, Steve Hooker was put out in the qualifying rounds of his pole vault competition.
When Usain Bolt was disqualified for a false start in the men's 100m final on the second day, it just happened that Usain Bolt was on the cover.
As of 28 Aug, people said that the athlete pictured on the cover of the daily programme was put under a curse.
On the third day, Dayron Robles chosen as a cover model for the daily programme was disqualified after winning the world championships 110m hurdles final.
The curse of the daily programme continued at the World Championships as Yelena Isinbayeva failed to win back her title in the pole vault in Daegu.
But the curse soon starts to wane after Russia's Olga Kaniskina has celebrated winning the women's 20km race walk final.
Many journalists said that she has broken the “curse of the cover” to win 20km walk.
So, day six arrives today with Yargeris Savigne featured on the front of the daily programme.
Can she be the next curse breaker?
The evening session on day six starts at 7PM with the men's javelin throw qualification.